Jollibee Franchise, Requirements, Fee and Procedure

Locally developed restaurants is one of the most ideal business to established in the Philippines.

For start-up entrepreneurs, investing in well-established business is a good way in getting around the business and to have a proper knowledge and experience on how to successfully manage and operate a business catering to many Filipinos.

One of the most known franchised business is Jollibee. Who wouldn’t be interested in franchising a business that is serving to millions of Filipinos and has hundreds of branches anywhere in the Philippines? Here are some of the facts that you should know before starting a venture with Jollibee.

How to apply for Jollibee franchise?

To apply for a Jollibee franchise, you will have to comply with the following:

  1. Filling out of application form.
  2. Proposal containing the letter of intent, vicinity map of proposed site, certificate of ownership of the site, resume.
  3. Mailing to Jollibee Foods Corporation of all the aforementioned documents. Their located at Franchising Services Department, 9th Floor Jollibee Plaza, #10 F. Ortigas Jr. Road, Ortigas Center, Pasig City 1605.
  4. Do note that application will take at least one (1) month and that this is the first step to the overall application of franchising Jollibee.

Jollibee Franchise Requirements:

  • Letter of Intent – containing the exact address of your proposed site, your exact mailing address, contact numbers, etc.
  • Vicinity Map of Proposed Site – that will more or less guide our field personnel who will go there and conduct an on-site evaluation.
  • Legal document certifying applicant’s ownership of the site (optional).
  • Detailed resume or bio-data.
  • Php 35-55 Million Franchise Fee


Is Jollibee a good investment?

Jollibee is a good investment for it continuously expands its customer outreach through franchising inside and outside the country. It has also branch out to cater variety of meals through Chowking and Greenwich – these two (2) business food chains are also one of the most popular restaurants in the Philippines. Alongside the aforementioned businesses, they also operate Red Ribbon, Mang Inasal and of course the American popular burger – Burger King.

In the next coming years, it can be perceived that Jollibee will continuously expand both on places being served and products to cater to the general public.

What are the good thing about franchising Jollibee?

The leverage of franchising Jollibee is it already has the products and services that tested and proven to pass the Filipinos’ taste for a fast-food meal. Aside from that, it has a well-known branding that kids, even at such a young age, fell in love with. Grandparents and parents have grown to Jollibee that their kids have inherited this liking.

And most importantly, the marketing strategies created by the business are done through extensive planning and research. It has always been known that they utilize popular artists, compelling advertisements, and limited specialities that have been always helpful in boosting their sales.

How much is your potential profit from Jollibee?

With a franchise fee from PHP 30M to 40M, according to Jollibee the turnaround time of getting back your investment and earning profit will depend on various factors such sales, expenses of the franchise, location and demand to the public.

What are the potential risks of franchising Jollibee?

It’s never a hidden fact that the potential risk of operating a Jollibee business is the fact that the company will also have a share on your annual profit. The downside with any franchised business is that you’re not full your own boss for you are bide by contract and agreement with the business you’ve opt to franchise.

Who are my target customers in Jollibee?

The target customers for Jollibee are mostly the children. Since the character itself, Jollibee and friends, imposes close connection and relationship towards kids, for years it has been utilizing kids and families as its main market.

Overtime though, the market has evolved and is now being recognized internationally. Recently, Jollibee was able to create market in Western countries, which only goes to show that Jollibee is the people’s all-time favorite go-to fast food chain whenever they want to grab a quick meal that wouldn’t cost a lot.

Where should I put up my Jollibee franchise?

Franchised Jollibee should be put up in commercial spaces such as inside and outside the malls. For outside malls, it is ideal to have drive thru function so that individuals can have a hassle-free option of ordering meals.

It can also be placed in areas where there are expected to be a lot of people such as wet and dry markets, churches, and schools. Since these areas are expected to be filled with both adult and children, a Jollibee store is guaranteed to be always on the hit.

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